You know your clients, your customers, your competitors and your service users, but do you really know how they behave online?
Clay Interactive loves web conversion optimisation: the art of understanding people’s behavior online and identifying the most profitable digital marketing channels for your business.
Conversion Rate Optimisation
The digital marketing strategy that literally pays for itself! Using a range of tools to track and analyze visitor use and engagement across the site and detailed concept testing we get more out of your traffic.
Are customers leaving your site without doing what you want? It’s a common pitfall – at Clay Interactive we hear from so many marketing managers who spend budget increasing web traffic but forget about those existing site visitors who do not ‘convert’ from being a potential to being a customer, a subscriber or a follower.
Imagine increasing your profits by 10, 20 or 30% without actually increasing your traffic. That is what conversion rate optimisation achieves.
- Understanding Product & Audience
- Campaign Creation
- Analysis and Refinement
Clay Interactive has a proven track record as a conversion optimisation consultancy, delivering successful CRO strategies for clients in a wide range of industries including ecommerce and B2B. We can work alongside an in-house team or provide full conversion rate optimisation services – get in touch and benefit from a 5-25% revenue increase.
Google Analytics & Web Conversion
The Internet is an ever-changing landscape and your business needs to adapt to the ecosystem. Over time businesses have focused on simply having a shop face online, this started to develop into having more beautifully designed shop windows, and as the market became increasingly competitive the focus was on driving as much traffic to your site as possible. At this moment in time this is not enough!
It is essential to track every single visit to your website, what visitors did on your site, why they left your website and how they interacted with your website. This information feeds back into your overall digital marketing strategy to allow you to make the changes necessary to improve the number of conversions (enquiries, purchases, downloads etc.).
Google Analytics is Clay Interactive’s tool of choice. If set-up correctly it will provide all the relevant information necessary to enable ourselves, or you to optimise overall online performance and start to achieve your objectives. Quite simply, without data, the digital marketing process is incomplete as this data feeds back into every aspect of a complete digital marketing strategy.
Turning Data into Insights
It’s a scary truth, but many Internet marketers are taking piles of data from multiple agency partners and comparing it in Excel. But we don’t think clients should have to wade through spreadsheets of website analytics data to try and glean insights out of endless numbers packed into rows, columns and cells. So instead, we pull large amounts of data from disparate sources and turn it into one integrated dashboard packed with insights that are easy for clients to understand, digest and act upon. And we build attribution models that are tool and tag agnostic to reveal new insights, measure synergies between channels and help clients get the most out of their marketing mix.